The Club has announced a major new commercial partnership with Wolverhampton-based logistics firm Pallet-Track, which celebrated its 20th anniversary earlier this year.Pallet-Track, which is based in Millfields Road, has completed a deal with Walsall which will see the Saddlers playing in front of ‘The Pallet-Track Stand’ for the 2024-25 campaign.
Building on a partnership established during the 2023-24 season, the Pallet-Track branding will now adorn the Poundland Bescot Stadium in preparation for the start of the new Sky Bet League Two season this month.
As well as featuring inside the stadium, the branding will also be visible on the front of the stadium, on the main stand and its nearby giant advertising board, which is estimated to be seen by 3.6 million passing motorists on the M6 every week.
Pallet-Track will also be extending its 1888 Lounge membership to colleagues, Shareholder Members and suppliers to games and events as part of its commitment to being the best pallet network to work with, as well as its ongoing support of the Saddlers.
Pallet-Track sponsored the Players’ Player of the Season prize for the 2023-24 season and CEO Stuart Godman attended the club’s end-of-season awards ceremony to present popular midfielder Brandon Comley with the award.
Speaking via the club's official website, he said: "As a company which is celebrating two decades in business this year, we know how important it is to play an active part in the local community.
"Our partnership with Walsall FC is a perfect example of this. We get to support an ambitious and popular team and it gives us the opportunity to invite colleagues and shareholders for a fantastic day out at the football.
"We hope this is a partnership which will continue to grow over the years, and we’re already looking forward to the start of the new season."
Walsall's Head of Commercial, Adam Brearley, added: "We are delighted to be partnering with Pallet-Track, an established local company, for the next three seasons.
"The partnership began in the 2023-2024 season and have now increased their commitment by becoming our Official Main Stand Sponsor at the Poundland Bescot Stadium, which demonstrates their fantastic support to the Football Club.
"The support we have received from Stuart Godman, alongside Freya Sangha, has been second to none and we are really looking forward to seeing this relationship grow and welcoming Pallet-Track colleagues and shareholders to our games."