Fan Focus Group Applications Now Open Fan Focus Group Applications Now Open

Fan Focus Group Applications Now Open

Saddlers fans can now apply to join the Fan Focus groups as the club looks to work closer with its fanbase.
Bescot Banter - Walsall FC NewsThe Club has announced that, as part of the recently published part of the Fan Engagement Plan, applications for the Fan Focus groups are now open.

Fan focus groups of up to ten fans will work closely with the club in key consultation areas, as highlighted in the recent fan engagement survey, with the aim of supporting and providing feedback on the club’s future vision, growth and progress.

Each focus group member will be part of a messaging group along with club officials responsible for the specific area of discussion, where they will be able to share their own ideas, ideas from other fans or provide feedback on specific areas.

In turn, the messaging groups will provide a platform for the relevant club officials to have direct dialogue with supporters and provide updates on certain areas of the football club under their leadership.

At least three meetings per fan focus group will be held during the 2024/25 season, with meetings taking place either at The Poundland Bescot Stadium or virtually.

Each focus group will nominate a representative from the group to work with the club on meeting dates and agendas.

The club is inviting supporters to apply to join the following fan focus groups:

  • Matchday Experience & Stadium: The matchday experience and stadium group will focus on the matchday experience and facilities at The Poundland Bescot Stadium, ensuring that the club provide a safe and enjoyable environment for all supporters.
  • Fan Engagement & Communication: The fan engagement and communication group will aim to provide feedback on how the club communicates with fans and what the club can do to nurture and enhance its relationship with supporters in the future.
  • Ticketing, Retail & Commercial: This group will allow supporters to pass on feedback regarding the ticketing process, the retail product range and commercial activities of the club, as well as the opportunity to communicate with key staff to improve the fan experience in those areas.
  • The focus groups are open to any supporter. Supporters can only sit on one focus group at a time and membership to a focus group will have a mandatory rotation of 30% of its members every season.

The application process will be managed by a club panel who will ensure there is a fair and diverse representation of the club’s fan base. Successful applicants will be asked to read and agree to a fan focus group code of conduct.

Relevant members of staff for each individual group subject will attend fan focus group meetings alongside the clubs appointed representative for fan engagement.

In collaboration with each focus groups representative, a summary and action tracker of each focus group meeting will be published on a dedicated area of the clubs website.

If you would like to apply to become a focus group member, please click here and complete the application form before 5pm on Friday, 19th July.
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