Keates, who recently saw his side win their first game after a run of five consecutive defeats, believes that his side can take plenty of belief from the win over Bradford City as they stood firm despite Andy Cook's early red card and went on to secure three much-needed points.
The 11th placed Brewers slipped to a narrow defeat against Joey Barton's Fleetwood Town last weekend, a result they will no-doubt be keen to avenge as they welcome the Saddlers to Staffordshire this weekend.
Speaking via the club's official website, Keates said; "They are a good team and they have done really well in the League Cup this season. They didn’t have the result they wanted at home last weekend and they will be looking to put it right against us.
"I would probably say that in our home game against them, in the first half they are the only team that has really pulled us apart. Other than that half, we have always been in games. In that first 45 minutes, their rotation was good, they did well.
"It’s a different type of game this weekend. We go into the game on the back of a great performance and a great three points and, all being well, we can add to that. That performance will have given them plenty of belief."
The Saddlers will be joined by almost one-thousand supporters at the Burton's Pirelli Stadium this weekend, and Keates was keen to thank the fans for their continued backing.
He added; "We took a great following down to Coventry; they were vocal and stayed right behind the team even though the result wasn’t great. Against Bradford, the atmosphere in the stadium was unbelievable.
"There will be a great following to Burton and hopefully we can give them something to sing about and be proud of."