Walsall FC and Tile Choice have a long-term partnership which has seen the company sponsor one of the stands at Banks's Stadium for the last seven years, but have now opted to switch their attention to the club's LED screens, which are situated on the busiest stretch of the M6.
News, released via the club's official website - Saddlers.co.uk - confirms; For the last seven years the Tile Choice brand has adorned one of the stands at the Banks’s Stadium, but thanks to the incredible new opportunities created by the Midpoint LED M6 Digital Screens, they have decided to switch their investment to this new and innovative medium.
The LED Screens, which are the biggest freestanding digital advertising sign in Europe, are situated on the busiest stretch of the motorway network in the country, between junction 8 and 9 of the M6 motorway and have become a local landmark.
The site boasts 3.3 million advertising impacts per fortnight and the split-screen format offers an exceptional view to both Northbound and Southbound traffic.
In addition to the Midpoint digital advertising, Tile Choice will retain a strong internal and external advertising presence at the stadium, in keeping with their extremely impressive marketing strategy and brand exposure. They also retain a full-page colour advert in the matchday programme.
Walsall FC Chief Executive Stefan Gamble said; "The deal represents a significant increase in investment in the Club by Tile Choice and cements our partnership as businesses at the heart of the local community. We are extremely proud that such a prestigious business as Tile Choice has chosen to continue to support the Club and commit to another advertising deal."
Tile Choice, which has 18 stores throughout the Midlands and headquarters in Wolverhampton, are delighted with the move in their marketing plan and with a fresh outlook moving forward.
Lee Rudkin, Tile Choice Marketing Director, said; "We have five branches locally, in Walsall, Perry Barr, Cannock, Bilston and West Bromwich. Many of our staff members and customers are committed Saddlers fans – so it made perfect sense for Tile Choice to continue our sponsorship with Walsall FC. We are always looking to support our local communities and the opportunity has allowed Walsall FC to double their revenue with other sponsors which is great news for the fans."
The new agreement commenced on 1st June.