Earlier this evening a delegation from Walsall Football Club and it's main sponsor HomeServe travelled to Chelsea's Stamford Bridge to attend this years' edition of the Football Business Awards.
The Saddlers, and HomeServe, were nominated in the 'Best Club Marketing Initiative (non Premier League)' category for their 'We are with Walsall' campaign which was launched during the build up to the club's 2014/15 Johnstone's Paint Trophy Final clash with Bristol City, which saw the club pay its first ever visit to Wembley Stadium.
"This award is given for a particular marketing initiative by a club or governing body. The judges were looking for well implemented innovative ideas, and clear evidence that the initiative achieved the desired outcomes. Creativity and performance against available targets was taken into account"
- The Football Business Awards 2015.
Also nominated were; Celtic Football Club - #CelticLIVE, Norwich City - City360, The Football Association - FA Cup Adventure, and award winners Wolverhampton Wanderers, who were praised for their #EnjoyTheRide season ticket retention campaign.